Cosmopolitan magazine is set to make its Australian return, almost six years after the title went on hiatus.
The first issue back will be out in August, led by publisher Katarina Kroslakova’s publishing house KK Press in collaboration with Hearst Magazines International.
“Cosmopolitan Australia’s vision is clear: to uplift, empower, and champion women while having an absolute blast doing it. We’re dedicated to delivering thought-provoking, insightful journalism and entertainment that resonates with young women nationwide”, said Kroslakova, who will also remain in her role as publisher and editor of the New York Times‘ T Australia.
Kroslakova is currently recruiting an editorial team, including an editor, and Cosmopolitan Australia is taking expressions of interest.
The first issue of Cosmopolitan Australia will focus on the issues facing women today, with content spanning style, beauty, technology, relationships, entertainment, and career and financial advice.
Kroslakova
As the September issue will coincide with the start of Spring, the debut print issue will also feature the latest seasonal fashion collections and showcase makeup and hair trends for the season ahead.
Recent reports indicate a growth in women’s lifestyle magazines in Australia, alongside the continued uptick in digital and social media use among Australian women aged 18-35. Accordingly, Cosmopolitan Australia has six annual print issues planned, with digital assets utilising online and social media to provide an omnichannel brand experience.
“While embracing digital and social media, print also offers a unique and complementary opportunity for longform storytelling, providing in-depth exploration, escapism and a tactile experience, which is particularly appealing to Gen Z and young millennial readers who are seeking a break from constant connectivity”, Kroslakova said.
Kim St. Clair Bodden, senior vice president of editorial and brand director of Hearst Magazines International, said “The relaunch of Cosmopolitan Australia marks an exciting next chapter for this iconic brand, while reinforcing our commitment to delivering culturally relevant content to audiences around the globe.
“We are delighted to partner with KK Press as we reconnect and engage with millions of authentic and bold young women in this important market.”
The return of Cosmopolitan Australia follows that of ELLE Australia. Are Media’s ELLE returned last month, after four years off stands.