Condé Nast has announced it will launch a multiplatform “content experience” in partnership with Gwyneth Paltrow and her brand goop.
The initial content rollout will feature the launch of the first goop print edition, simply titled goop and slated for a September newsstand release. This special interest publication (SIP) will be released quarterly along with a steady stream of co-produced, co-branded digital content that will be distributed across select Condé Nast titles’ websites, goop.com and the brands’ social channels.
In 2008 Paltrow launched goop, her lifestyle platform dedicated to keeping its readership informed and inspired with tightly curated content and products.
“I’ve long known Gwyneth to have wonderful taste and vision – but with goop she has built something remarkable, a thoroughly modern take on how we live today,” said Anna Wintour, Condé Nast artistic director and editor-in-chief of Vogue. “Goop and Condé Nast are natural partners and I’m excited she’s bringing her point of view to the company. We all look forward to working with her and her team.”
Goop CEO and founder Paltrow said: “Anna is a powerhouse, and one of the most admirable thought-leaders in media. Collaborating with her and Condé Nast on this multiplatform content partnership, anchored by goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver goop’s point of view to consumers in new, dynamic ways.”