Compare the Market meerkats Aleksandr and Sergei are shining a light on the next big household bill, energy, in its latest campaign.
The campaign celebrates the launch of the price comparison website’s improved energy journey, which helps Australians compare prices in minutes.
The latest offering is part of the leading financial comparison website’s Meerkat Motivationals series, in which Aleksandr and Sergei show ‘One Click Colin’ that switching off gas and electricity isn’t the only way to save.
Andrew Holt, Compare the Market’s chief marketing officer, said he hoped that ‘One Click Colin’ would help Australians wake up to waste.
“Alarmingly, 8 in 10 Australians we recently surveyed said they haven’t switched energy plans in the last 12 months, meaning they could be missing out on cheaper prices for the same gas and electricity supply.
“We know that the household budget has taken a beating over the past couple of years and one way that Australians may be able to claw back cash is by switching to a cheaper energy plan.”
The integrated campaign for ‘One Click Colin’ appeared across TV, and BVOD, online video, radio and out-of-home channels from 5 May.
The work coincides with the re-launch of Compare the Market’s fully-online comparison tool.
Earlier this year, Compare the Market flexed its in-house agency model with a new campaign in which the meerkats teamed up with property expert and host of Selling Houses Australia, Andrew Winter.
See also: Meerkats team with property expert Andrew Winter in Compare the Market campaign, via in-house agency
Credits:
Chief Marketing Officer: Andrew Holt
GM of Brand: Michael Goodhew
Brand & Campaign Manager: India Williams
Campaign Coordinators: Amber Hagan & Rebecca Bartel
Campaign Design: Janice Yeung
Agency: The Whole Picture
Creative Direction: Oliver Devaris & Graham Johnson
Project Direction: Jen Peace & Therese Walley
Production: Scarlett Howard
Production:
Passion Pictures: Dave Scanlon, Kate Goodwin, Rick Bland
Transmission Pictures: Fiona McGregor