Global brand and communications agency Jack Taylor has appointed Judy Turchin as chief executive officer.
Turchin will lead the agency’s global operations, drive ongoing strategic growth in existing and new geographic markets, and develop new capabilities, diversifying and enhancing the agency’s scope of expertise and services. She will work alongside Jon Bier, founder of Jack Taylor, to cultivate partnerships with mission-aligned brands and influential voices.
Turchin joins the agency with more than 25 years of leadership experience spanning consumer health, wellness retail, real estate, and financial services.
She was the former chief operating officer at Equinox, a lifestyle brand and health and wellness business, she scaled the company to over 100 locations worldwide, overseeing operations of over 10,000 employees, a large sales team, and a leading personal training and coaching business.
Prior to Equinox, Turchin held senior roles at Blackstone, serving as chief administrative officer and chief compliance officer for its real estate group. During her tenure, Blackstone’s real estate assets grew tenfold as the group expanded its footprint and product offerings. Turchin began her career practising real estate law at Wachtell, Lipton, Rosen & Katz before transitioning to Chief Legal Officer at Lehman Brother’s Real Estate Private Equity division.
With Turchin’s demonstrated history of commitment to people and company culture, she will also continue to foster collaboration and creativity across a team of experts in strategy, brand, communications, thought leadership, affiliate marketing, and influencer management.
Bier will continue as agency Founder, serving as its creative force and driving big-picture strategy. He said: “Jack Taylor was founded on the belief that relentless entrepreneurial hustle combined with creative storytelling drives meaningful awareness and impact for innovative brands. We are entering a golden era for our truth and this is now a massive movement.
“Bringing Judy on board is like adding rocket fuel to what we’ve already built. She’s a powerhouse—her leadership, strategic vision, and industry expertise make her the perfect fit to help us level up while staying true to who we are at our core.”
Turchin said: “We’re in a transformative moment for health and wellness, and Jack Taylor is leading the charge—elevating brands redefining how people live.
“As someone deeply passionate about creating positive change, I see this as an opportunity to build something truly special. Jon and I have known each other for years, and I’ve always admired the agency’s ability to blend sharp strategy with authenticity and passion. I’m excited to help expand that vision, working alongside this incredible team to broaden our impact, evolve our services, and continue championing brands at the forefront of health and well-being.”
Turchin’s appointment follows a milestone year where the firm grew by more than 50%, expanding its U.S. team as well as formally entering into the Australian and Middle East markets.
Jack Taylor, founded in 2010, has established itself as a leader working with pioneering clients that are carving out a space in cultural discussions and empowering people to live their best lives.
The agency is headquartered in New York City and serves partners in the United States, Canada, the United Kingdom, Europe, Australia, and the Middle East. Its portfolio includes notable brands like Athletic Brewing, Eight Sleep, Hyperice, IM8, [solidcore], Tonal, and WHOOP.
Top image: Judy Turchin