Australian publisher Common has welcomed Airing Your Dirty Laundry (AYDL) to its show roster, offering a fresh and engaging entry point into the music, festival and pop culture scene for both Australian audiences and brands.
AYDL, hosted by Daphne Berry, transforms a modest laundromat into a dynamic stage for intimate conversations with the music community.
Berry, who is deeply immersed in this world through her engagement with Oliver Leimbach of Lime Cordiale, brings a unique perspective to the show. The talk show features vibrant, unscripted dialogues that delve into artists’ passions, struggles, and triumphs. It aims to be a mix of entertainment, inspiration, and revelation, ensuring that more than just laundry gets aired.
The YouTube show has already featured notable guests such as Peach PRC, 360, BBNO$, and The Snuts, with a highly anticipated roster for 2025.
In addition to music interviews, the show will include unique segments with guests like KIC co-founder, Steph Claire Smith to expand their audiences experience when consuming AYDL content.
The partnership with Common will enable the show to tap into the publisher’s expansive reach, which includes a global audience of 36 million and 2.5 million viewers in Australia each month. This collaboration will significantly boost the show’s visibility, awareness, and overall impact. Additionally, Common will facilitate connections with Australian brands, paving the way for multi-faceted partnerships that span video, audio, and even into live events.
Berry said: “We’re incredibly excited about A YDL – The Australian music media landscape is in need of some TLC, and I wholeheartedly believe A YDL will play a key role in its revitalisation.
“The support we’ve received so far from the music industry has been nothing short of amazing, and I’m confident we’ll become the leading YouTube show for young Australians passionate about music and pop culture. Common is the perfect partner for us — our goals are completely aligned.”
Common’s COO Rachel Henry (née Hall) said that signing AYDL is a huge step forward for House of Common. “This show is breaking new ground in Australia, providing a unique offering that no one else is currently delivering. The fresh space and opportunities it presents are incredibly exciting.
“We’re already collaborating with Daphne on Common’s own franchise, Common Voices, and are seeing impressive results. We’re confident that this show will quickly be of huge value to advertisers looking to actually connect with music culture.
“Our goal is to work with the best creator shows and podcasts that social has to offer. Through this partnership we have taken another big step forward.”
See also: New Aussie publisher Common aims to celebrate humanity at its best
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Top image: Daphne Berry