As the leading college for creative industries in Australia, Collarts has partnered with CADA in a fully integrated partnership.
Mediaweek spoke to CADA head of commercial strategy Andy Walsh in June this year, where Walsh discussed major brand collaborations, with the likes of Red Bull and Kendrick Lamar. Such huge collaborations announced only a few months into CADA’s presence on airwaves were a sign of things to come.
Of the partnership, Walsh said: “We’re so excited to work with Collarts, not only as the first education partner for CADA, but because of our strong alignment in values, and passion for creative industries.”
In May this year, CADA announced it was the presenting partner for Kendrick Lamar’s The Big Steppers Tour, coming to Australia in December this year, putting a feather in the 6-month old music platforms cap. Using CADA’s multi-platform approach, fans have access to discovery points beyond the audio of Lamar’s music, making CADA a valuable resource to Collarts students looking to enhance their knowledge of the industry.
Chris Parkes, Collarts head of marketing and communications said: “It’s a perfect pairing, CADA shares our mission of developing and championing creative and diverse artists and talent, and to always be at the forefront of contemporary culture”.
Until the end of 2022, Collarts students and alumni will have their work broadcast across CADA’s digital, social and on-air channels. They will also have access to industry thought leaders through interviews, and workshop and internship opportunities within the industry to kick-start their careers.
A Hip Hop and R&B platform, CADA took the place of Sydney radio station The Edge 96.1 and has already garnered a strong national following of the Gen Z demographic.
Courses start in September 2022 with applications now open. You can listen to CADA on iHeartRadio, DAB+ and on 96.1FM in Western Sydney.