Coles enlists Christmas elves to ‘Make Christmas Delicious’ via Smith St agency

Coles enlists magical Christmas elves to “Make this Christmas more delicious” via Smith St Melbourne.

The integrated campaign has hundreds of touchpoints across in-store, owned, paid and earned media.

Coles has teamed up with Smith St to launch its 2024 Christmas Season campaign. The heartwarming campaign shows Coles’ team members as a group of magical elves working together with its network of dedicated Aussie farmers, growers and suppliers to make this Christmas more delicious.

From sourcing ocean-caught Aussie banana prawns to handpicking juicy Aussie mangoes and cherries before they hit the shelves – Coles is working hard to ensure Aussies have everything they need for a truly delicious Christmas.

The integrated campaign has hundreds of touchpoints across in-store, owned, paid and earned media. Messaging throughout the campaign focuses on the quality and value of Christmas centrepieces like award-winning hams, responsibly sourced Coles’ seafood, fresh mangoes and easy desserts.

Bianca Mundy, head of brand, media and content at Coles, said: “Christmas is a time of magic, joy and coming together with family and friends but we know it can also be a busy and stressful period for customers. This Christmas, Coles is helping Aussies deliver a delicious Christmas with an exciting range of easy and affordable products for every table.”

Psembi Kinstan,  chief creative officer, Smith St: “Christmas is all about sharing delicious food together with the people you love. It’s great to be able to spread a little magic on the occasion.”

Credits

Agency: Smith St

Client: Coles

Chief Customer Officer: Amanda McVay

General Manager – Brand, Digital and Media: Kate Bailey

Head of Brand, Content & Media: Bianca Mundy

Head of Performance & eCommerce Marketing: Lauren Shepherd

Senior Marketing Manager: Jessica Mitchell

Senior Marketing Manager: Patrick Breen

Marketing Manager: Brinley Ryder

Media Manager: Stephanie Krstevski

Marketing Manager eCommerce: Rhys Portbury

Social Media Manager: Elle Gardiner

Content & Audience Manager: Caitlyn Shiel

Content Coordinator: Sarah Wearne

Senior Insights Manager: Alannah McColl

Customer Insights Manager: Phoebe Chapman

 

Production Company: The Producers

Director: Matt Kamen

DOP: Crighton Bone

Producers: Noelle Jones, Georgia Rankin

Post Production: Arc Edit

Offline Edit: Graham Pereira

Online Edit: Eugene Richards

Sound: Bang Bang Studios – Sam Hopgood

Music Master: LevelTwo

Photography: Jesper Nielsen

Content Agency: Medium Rare

Claire Bradley: General Manager of Coles Group

Sarah Bush: Head of Content Strategy & Insights

Aimee Chappell: Social Lead

Jacqui Kwong: Editor

Sarah Geelan: Deputy Editor

To Top