Coles has teamed up with Smith St to launch its 2024 Christmas Season campaign. The heartwarming campaign shows Coles’ team members as a group of magical elves working together with its network of dedicated Aussie farmers, growers and suppliers to make this Christmas more delicious.
From sourcing ocean-caught Aussie banana prawns to handpicking juicy Aussie mangoes and cherries before they hit the shelves – Coles is working hard to ensure Aussies have everything they need for a truly delicious Christmas.
The integrated campaign has hundreds of touchpoints across in-store, owned, paid and earned media. Messaging throughout the campaign focuses on the quality and value of Christmas centrepieces like award-winning hams, responsibly sourced Coles’ seafood, fresh mangoes and easy desserts.
Bianca Mundy, head of brand, media and content at Coles, said: “Christmas is a time of magic, joy and coming together with family and friends but we know it can also be a busy and stressful period for customers. This Christmas, Coles is helping Aussies deliver a delicious Christmas with an exciting range of easy and affordable products for every table.”
Psembi Kinstan, chief creative officer, Smith St: “Christmas is all about sharing delicious food together with the people you love. It’s great to be able to spread a little magic on the occasion.”
Credits
Agency: Smith St
Client: Coles
Chief Customer Officer: Amanda McVay
General Manager – Brand, Digital and Media: Kate Bailey
Head of Brand, Content & Media: Bianca Mundy
Head of Performance & eCommerce Marketing: Lauren Shepherd
Senior Marketing Manager: Jessica Mitchell
Senior Marketing Manager: Patrick Breen
Marketing Manager: Brinley Ryder
Media Manager: Stephanie Krstevski
Marketing Manager eCommerce: Rhys Portbury
Social Media Manager: Elle Gardiner
Content & Audience Manager: Caitlyn Shiel
Content Coordinator: Sarah Wearne
Senior Insights Manager: Alannah McColl
Customer Insights Manager: Phoebe Chapman
Production Company: The Producers
Director: Matt Kamen
DOP: Crighton Bone
Producers: Noelle Jones, Georgia Rankin
Post Production: Arc Edit
Offline Edit: Graham Pereira
Online Edit: Eugene Richards
Sound: Bang Bang Studios – Sam Hopgood
Music Master: LevelTwo
Photography: Jesper Nielsen
Content Agency: Medium Rare
Claire Bradley: General Manager of Coles Group
Sarah Bush: Head of Content Strategy & Insights
Aimee Chappell: Social Lead
Jacqui Kwong: Editor
Sarah Geelan: Deputy Editor