Club Med has appointed Hopeful Monsters as its creative partner across Australia and New Zealand.
The independent creative agency will manage all creative communications for the brand, driving demand for all-inclusive stays and positioning Club Med as a bucket list destination for the ANZ market, supporting the brand’s mission to create unforgettable holiday experiences.
“Hopeful Monsters’ response went beyond our expectations, combining strategic insight with bold creative thinking that perfectly aligned with our objectives,” Luca Postiglione, head of marketing at Club Med Pacific, said.
“Their team demonstrated a deep understanding of our brand evolution and future direction, presenting ideas that were both innovative and practical. The natural chemistry and shared vision we experienced made them the clear choice. We’re excited to begin this partnership and bring their transformative ideas to life.”
Katie Barclay, CEO at Hopeful Monsters, added: “All-inclusive holidays started with Club Med way back in 1950 and while the concept of all-inclusive has changed a lot since then, Aussies’ perceptions haven’t.
“With Club Med completing a shift to a 100% upscale offering in April of last year, we’re here to help change that – from all-you-can-eat buffets to all-you-desire luxury experiences, kicking off with a pop-up office in the Maldives… one can dream!!”
The Club Med win follows a string of great results for the agency, which is set to celebrate its second birthday this year.
Hopeful Monsters welcomed multiple new clients to its portfolio, which includes NFL, Adobe, Converse, Resmed and RSPCA.
Last year, not-for-profit organisation End Food Waste Australia and the creative agency Hopeful Monsters launched its nationwide campaign, ‘The Great Unwaste’.
The collaborative food waste campaign aims to speak to Australian households and has been designed to unite people across the country in a movement to reduce food waste collectively.
The campaign demonstrates how relatable and easy-to-adopt lifestyle changes can significantly reduce the amount of food households throw away, saving money and creating a more sustainable future for Australia.