Close to one million Australians now connected to Netflix

Just under one million Australians are now connected to Netflix, according to Roy Morgan Research estimates

The number of Australian homes with a Netflix subscription rose again in September to 968,000 (10.5%), up another 113,000 from 855,000 in August, the latest subscription video on demand data from Roy Morgan Research estimates.

The rapidly expanding net penetration of the US-based subscription video on demand (SVOD) service has exceeded 100,000 Australian homes each month since launching locally in March. 2.63 million Australians 14+ now live in a home with a Netflix subscription – another 409,000 more than in August.

The research company estimates the Netflix audience has more than tripled since April this year just after the official launch of Netflix in Australia.

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