CHEP Network has launched its first work for Spirit of Tasmania: an integrated campaign across television, digital, social, and outdoor platforms called Pack more in. Get more out.
The Tasmanian Government-owned ferry business appointed CHEP as its creative agency of record in March, following a competitive tender process. Per the appointment, CHEP now handles the brand’s strategy and creative services across all channels.
The campaign builds on Spirit of Tasmania’s long-standing Be a spirited traveller brand platform, which has been central to its creative strategy for the past seven years.
The Pack more in. Get more out. campaign’s central concept highlights the fact that, unlike air travel, there are no baggage limits onboard. Whether it’s a surfboard, a guitar, or a collection of local wines, what passengers bring to and from Tasmania creates a unique travel experience.
“Spirit of Tasmania offers travellers the unique chance to take whatever they want on holiday and bring even more back. No 7kg weight restriction,” said CHEP Network’s deputy chief creative officer, Glen Dickson.
“No oversized baggage fees. No limits to your trip.”
In addition to the hero film, the campaign includes a rollout across out of home media, radio, digital, and social.
The work for Spirit of Tasmania follows the July appointment of CHEP Network as Tourism Northern Territory’s martech services partner. The three-year partnership will see the creative network focus on delivering a more personalised experience and data-driven digital marketing program for the Territory’s tourism sector.
See also: Tourism NT appoints CHEP Network to martech account
Credits:
Agency, CHEP Network
Client, Spirit of Tasmania
Production Company, Revolver
Directing Collective: The Glue Society
Director: Pete Baker
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Lib Kelly
DOP: Jordan Maddocks
Production Designer: Imogen Walsh
Casting, Northside Casting
Post Production
The Glue Society Studios
Editor: Luke Crethar
Music and Sound Post: Sonar Music
Composer: Cameron Bruce
Music Production: Josh Pearson
Sound Designer: Timothy Bridge
SFX Editor: Joel Dias