CHEP Network has announced the promotion of Jonny Berger to managing director and the key hire of Mariana Rice to managing partner.
Berger’s new role comes just 10 months after joining the agency as a managing partner from Clemenger BBDO Melbourne.
Meanwhile, Rice joins the Sydney management team and takes over Berger’s managing partner role.
CEO of CHEP Network, Justin Hind said of Berger’s appointment: “Jonny is a world-class agency leader, who over the last 12 months has had a big impact on agency performance and culture. I couldn’t think of anyone better to stand proudly alongside of, as we continue to evolve CHEP into our next era of growth and innovation.”
Hind said of Rice: “Mariana is an inspirational leader of people, her wealth of experience leading significant and diverse client portfolios will bring an incredible strength and intellect to the CHEP executive team during this exciting time of growth.”
Berger said of his new role: “I am humbled, excited and only a little terrified by this amazing opportunity.
“Joining CHEP last year as the business took another evolution has been a hugely rewarding experience and I’m grateful for the support of Justin, Mariana, the rest of the Exec team and each and every Chepper as we take this next step forwards together,” he added.
Rice commented: “I’m really looking forward to the next era of CHEP. I’ve seen the agency grow and evolve over the last six years, and I believe CHEP is well and truly set up to continue doing great creative work for our clients, while being the most rewarding place to work for our people.”
This comes after CHE Proximity officially announced its rebrand to CHEP Network last week.
The change has been a catalyst for the company to “reimagine” the business around a new economy and develop a new model to ensure creativity, media, technology, and data is at the centre of their client’s growth following the Covid Pandemic.
Hind said of the rebrand: “The past two years have brought irreversible change to the way we work, shop, socialise, exercise and live life every day.
“That change has been a catalyst for us to reimagine our business around the new economy, and the development of a new agency model that will ensure creativity, media, technology, and data is at the heart of supporting our clients’ continued growth, no matter the challenge or channel,” he added.
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Top image Jonny Berger, centre image Mariana Rice