CHEP Network has announced the launch of their commerce division which specialises in retailed-focused solutions.
CHEP Commerce will be led by national creative director Kirsty Gavin and national operations director Mary Anne ‘Mez’ Truong.
Gavin brings 17 years of experience to the role and has worked with agencies such as Saatchi & Saatchi, Publicis Groupe, Mojo and Droga5, BMF and Host Havas.
She has also worked with brands such as Bonds, Nestle, Coca Cola, Virgin, and Nestle.
Meanwhile, Truong moves into the national operations director from her role in the company as operations director on Samsung.
Gavin McLeod, CHEP chief creative officer, said: “While we’ve always been in the business of selling our clients’ products and services, there’s been a significant shift in how and where commerce takes place thanks to the proliferation of digital platforms and the MarTech that underpins them. We’ve assembled a specialist team to ensure that our creativity is being applied to not only build brands, but engage customers in attention-grabbing and relevant ways, wherever they shop.
“We have great ambitions for CHEP Commerce to build innovative, interesting solutions in what we’re seeing as a new retail economy, and I’m thrilled to have incredible people of Kirsty and Mez’s calibre, talent and ambition leading the way,” he added.
Kristy Gavin said: “I am thrilled to be in the CHEP family, particularly in the context of broadening both our business offering and creative capabilities. CHEP Commerce promises to deliver on the idea of new economy retail placing ideas and creativity at the heart of our problem-solving. In collaboration with Gavin, Glen and Andrew, I look forward to bringing this thinking to life across our Sydney, Melbourne and Brisbane offices.”
Truong added: “We have a simple belief that how we work is as important as the work we do, and we believe that philosophy will drive inordinate value to CHEP Commerce’s clients, both large and small. I’m thrilled to put that philosophy into practice in partnership with Kirsty, Gavin and the wider team.”
Joining the CHEP Network commerce team are new hires in the Sydney and Melbourne creative departments including writer Grace Lemech and art directors Torika Taylor, Annabelle Gaspar and Dom Roselli, and motion designer Austin Hupfau.
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Top image, pictured left to right: Cleo De Kerorguen, Grace Lemech, Torika Taylor, Annabelle Gaspar, Kirsty Gavin, Austin Hupfau and Mary Anne Truong