Sydney’s long-running #1 FM breakfast show Kyle and Jackie O is no stranger to ratings success. Today the podcast of the hit radio show has topped the Podcast Ranker chart.
The Kyle and Jackie O Show podcast is not only the #1 Australian podcast, it is the #1 overall for the month of February 2023, as the hosts unseat the popular Casefile True Crime from overall top spot.
Having maintained their position as the #1 catch-up podcast since the start of the podcast ranker, this is the first time The Kyle & Jackie O Show has taken out the top spot overall.
On the success of the podcast Jackie O said: “We are thrilled to have the #1 podcast in the country and achieve such huge figures. Aside from our Sydney breakfast audience, it’s wonderful to know we have so many listeners who take time out of their busy day to listen to us.”
The February Podcast Ranker also sees celebrity and pop culture podcast Shameless and independent news title Squiz Today both debuting in the top 10 of the Ranker released by Triton Digital.
Shameless, the podcast for “smart people who love dumb stuff” is hosted by Melbourne journalists Zara McDonald and Michelle Andrews, while Squiz Today has gained a strong daily following since its launch in 2017.
Ford Ennals, the chief executive officer of industry body Commercial Radio & Audio, which commissions the ranker, welcomed the independent podcast producers to the ranker.
“We are pleased to welcome Shameless Media and Squiz Media as new publishers joining the Australian Podcast Ranker. They are successful podcast publishers who have had a huge impact on the podcast scene and their addition means that nine out of the top 10 titles this month are Australian-produced shows. It’s also great to see the podcast ranker has developed into a representative and useful resource that assists advertisers and agencies looking to invest more money into podcasting.”
Michelle Andrews, co-founder of Shameless Media, said: “We are delighted with Shameless Media’s results in the February podcast ranker. For our small business to be in the same conversation as some of the biggest media companies in Australia is extremely exciting. 2023 is set to be a big year for us – we are committed to growing Shameless podcast and Shameless Media’s other products, so we can’t wait to see where we can go from here.”
Kate Watson, Squiz Media commercial director and podcast co-creator said: “The Squiz Today podcast was Australia’s first short-form morning news update when it first hit the market in mid-2017, and we’re proud of the loyal audience we’ve built across our offerings. By joining the Australian Podcast Ranker, we hope to attract the attention of advertisers who want to reach busy Aussie news consumers.”
CRA and IAB Australia released figures last month showing podcasting attracted $82.5 million in ad spend in Australia in 2022.
The next highest new entry for February was LiSTNR’s Aunty Donna podcast which entered the overall chart at #54. There were other new entries in the Top 100 from publishers Wondery and SBS.
A total of 80.5 million podcasts were downloaded in the month of February.
Participating publishers in the Australian Ranker include Adore Beauty, Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, LiSTNR (SCA), Mamamia, Motorsport Podcast Network, News Corp Australia, Nine, NOVA Entertainment, Podshape, Schwartz Media, SiriusXM Podcast Network, SBS, Sports Entertainment Network (SEN), Studio71, Squiz Media, The Chaser, Shameless Media, West Australian Newspapers, and Wondery.
Podcast Ranker February 2023: Top Publishers
LiSTNR retained several #1 podcasts in their genre, including Hamish & Andy as #1 comedy podcast, 7am with Schwartz Media as the #1 news podcast, and The Howie Games as #1 sports podcast in the Top 150 Podcast Ranker.
“It’s great to see our audiences build as both our local, original podcasts and international podcasts resonate with audiences, and there is more to come. In the last month, we have launched a podcast partnership with Broadsheet to create the ultimate guides to Sydney and Melbourne, added former Prime Minister Malcolm Turnbull’s new Defending Democracy podcast and, as the 2023 footy season kicks off, our Footy Talk podcasts for both the NRL and Aussie Rules and the new Ben and Harry podcast,” SCA executive head LiSTNR Podcasts, Grant Tothill, said.
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