Channel Factory is solidifying its presence in the APAC region by establishing business operations in Vietnam with the launch of a dedicated office.
This expansion marks a significant milestone in the global brand suitability platform’s commitment to better support its commercial strategy and increased investment in the region.
Led by country manager Khanh Ngo, the newly established office in Vietnam is poised to serve media agencies and brand-direct clients by providing advanced targeting, brand suitability strategies and campaign optimisation solutions.
Ngo brings to the team over a decade of invaluable experience working with media agencies throughout the APAC region and is supported by Hoang Luong as sales manager, Van Tran as client partner and Duyen Thao as account manager.
Kevin Wong, VP, APAC of Channel Factory, said on the launch: “Local market experience and support is imperative for what we do for our clients. The establishment of our office in Vietnam serves as a vital step in solidifying our position, providing us with a distinct competitive advantage in the region.
“We are incredibly fortunate to have already cultivated extensive expertise in the area through our teams in Australia, Singapore, India, and the Philippines, and view the Vietnam office as a natural progression in this ongoing evolution.”
Channel Factory has a strong agency partnership ecosystem and clientele in the region that includes all the major global and regional networks with leading brands across a wide range of verticals as key clients.
Ngo said: “I’m thrilled to play a pivotal role in setting the foundation for Channel Factory in Vietnam. With an already distinguished roster of global clients, the opportunity to deliver localised brand suitability strategies directly to agencies and brands allows us to deepen our existing partnerships and, over time, expand our esteemed client portfolio even further.”
“This is an exciting time for Channel Factory as we continue to expand across markets and support our clients with contextual and suitability solutions that protect brand reputation and ensure businesses are adhering to the recent changes to government regulations around misleading and unethical advertising practices,” added Mr Wong.
Channel Factory’s proprietary technology, ViewIQ, was recently verified by PwC as reducing media wastage by 23% leading to a 12% cost savings. The company will continue to explore opportunities for further growth as it pursues its mission to connect brands to the right audience, content, and context with a focus on constraining negativity and amplifying positivity.
Long Pham, managing director of Dentsu iProspect Vietnam, said: “We are excited about Channel Factory’s expansion into Vietnam, as we believe it will greatly enhance our ability to deliver exceptional brand suitability and contextual targeting strategies to our clients in the region.
“Our partnership with Channel Factory, not only represents our commitment to stay at the forefront of industry innovation and provide our clients with the best solutions for their advertising needs, but also maximise ROI in this dynamic market,” Long added.
The expansion of Channel Factory into Vietnam is just the tip of the iceberg when it comes to Channel Factory’s growth in 2023. Since its establishment in the region in 2021, the company has grown to over 50 employees across APAC including its most recent expansion into India.
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Top image left and right: Khanh Ngo and Kevin Wong