MCN’s Cathryn Adams joins Sky News as commercial director

Adams has previously managed MCN’s strategic partnership opportunities for Sky News.

Sky News has appointed Cathryn Adams to the senior leadership role of commercial director.

Adams will lead the company’s commercial strategies, partnerships and content sales across its suite of premium and award-winning Sky News channels including Sky News Live, Sky News Extra and Sky News UK.

She will also drive commercial opportunities for the growing Sky News digital product offering across SkyNews.com.au, Qantas in-flight news, Sky News Radio, podcasts, out-of-home news services and its international OTT streaming service AustraliaChannel.com.au.

Adams brings more than 14 years of experience and market knowledge to the role. She has worked across a wide range of sales and brand marketing roles and was most recently at the Multi-Channel Network, where she was the group manager of Multiply. Prior to this Adams managed MCN’s strategic partnership opportunities for Sky News from 2011 to 2014.

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