The Dentsu agency has also made a slew of appointments and promotions.
The evening was hosted by Lehmo ahead of the Melbourne Comedy Fest launch of his new show, Camper Van Go.
The sponsorship announcement follows Round One at Allegiant Stadium in Las Vegas.
Josh Frydenberg, Charges to be downgraded against Seven personality, Meghan and Harry, Telegraph and Spectator takeover, Vanderpump Rules, Leigh Matthews
Seven's renewed AFL broadcast rights kick in next year.
Meta, Shane Drumgold, Linda Reynolds, Apple hit with antitrust fine, The Brothers Sun, Fox / Disney / Warner Bros sports venture
Media who’s who at the weekend NRL matches at Allegiant Stadium, Sin City
Las Vegas game sees this sports veteran just a little bit nervous: ‘The NRL is ready for this stage’
‘This event will go down in the 116-year history of the game as a major highlight’
Patrick Delany and Peter V’landys on what success for the NRL and Kayo Sports looks like
Network of SEN and SENTrack stations and other assets report loss for first half of FY24
Paul Kent returns on new season of NRL 360, plus Matty Jones Show in Vegas
Vice Media, ABC, Ita Buttrose, Sarah Harris, Sport broadcasting
'Karen Tighe is the undisputed Queen of Australian sports radio'
The deal will run from 2024 to 2029.
Kent was stood down from his media roles last year
"Our new campaign is a celebration and an invitation to all sports lovers."
Matches will play out with coverage beginning at 4.30pm AEDT
