The new agreement continues the company's long-term partnership with Augusta National.
"The evolution of sports fandom in Australia offers brands a unique opportunity to connect with a diverse and passionate audience."
National treasure McAvaney said: ‘To be given this opportunity means a great deal to me’
Initial investment of $8.5m turned into $40m in three years, SEN ratings climb
"Audiences don’t come first, investment does.”
Chris Jones elevated to the new role of director, network sport, effective immediately.
Mediaweek visits Italian cities in opening Stages before Tour moves into France
Just over midway through their respective seasons, four sporting leagues are achieving record season audiences across Foxtel platforms.
Coaching this new team is TV panel show veteran Damian Davis from CJZ.
Renee Hyde: “This campaign captures the joy of celebrating our country’s best."
Plus: Inside Prime Video's launch event in Trinidad and Tobago.
Kylie Rogers: “The most authentic way to engage with new fans is to create meaningful connections with people and acknowledge and celebrate...
CommBank Matildas are preparing for two sell-out games in Adelaide and Sydney.
David Koch, Mike Sneesby, Hugh Marks, Laura Tingle, Melissa Leong
The series is the first of five documentaries in the Beyond The Dream series.
The call follows revelations that consumers in the US are paying up to $2,400 each to watch the 2024 NFL season.
The creative, by Leo Burnett Australia, dramatises the way Cricket Fever can take hold of a nation.
The Olympics and Paralympics allow brands to associate with athletes and the fans who adore them.