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HypeAuditor predicts the Influencer Marketing market size will reach a staggering USD $22 billion by 2025.
The campaign features a TV spot premiering during the 66th Annual Grammy Awards in the US.
The appeal of TikTok comes in its snackable, short, and sharp format.
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
Clients include Specsavers, Australian Super, Monash University, Stockland and Bunnings.
Assistant treasurer Stephen Jones: “TikTok is carrying media but it is not included. I think TikTok should be included."
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"Marketers need to continue to be vigilant of the impact of fraud."
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Jimmy Rees: "I’m sure there are a lot of Aussies out there just like me."
47% of teams in APAC say social media will play a bigger role in 2024.
The integration is designed to capture leads from TikTok directly in HubSpot and will benefit B2B businesses.
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"Influencers and businesses alike need to review their practises and improve their compliance with the Australian Consumer Law."
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ChapGPT, Nathan Cleary & Mary Fowler, Amazon
“When people see, hear, touch or feel something first-hand, they are far more likely to buy it and advocate for it."
