Meta, Prime Video staff face layoffs, Barbie, Nine, Kerry O’Brien, Dan Wootton, AFL boss Andrew Dillon
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
Southern Cross, Network 10, Netflix, Google, Zachary Rolfe, The Summit, Australia’s Test series
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
Among the Australian brands and companies that have used the capability are Canva and OMG Content.
TikTok will livestream its Mardi Gras Visionary Voices Celebration on Thursday, February 29, from 5:30pm to 8:30pm.
Without experience, it can be difficult to know whether your creators are overcharging.
The data points from Meta's Instagram Trend Talk cover fashion and beauty, social media, dating, friendships, and wellness.
Nick Clegg: "We want to be able to do this with content created with other companies, tools too."
Antony Catalano and Alex Waislitz, Streaming quotas, Ross Gittins chalks up 50 years, Spotify, US Grammy audience, AACTA Awards
HypeAuditor predicts the Influencer Marketing market size will reach a staggering USD $22 billion by 2025.
The campaign features a TV spot premiering during the 66th Annual Grammy Awards in the US.
The appeal of TikTok comes in its snackable, short, and sharp format.
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
Clients include Specsavers, Australian Super, Monash University, Stockland and Bunnings.
Assistant treasurer Stephen Jones: “TikTok is carrying media but it is not included. I think TikTok should be included."
Mark Zuckerberg, The ads Australians are lodging complaints about, Antoinette Lattouf, Sports Illustrated, Tory Maguire, Andrew Probyn returns, Oscar noms
"Marketers need to continue to be vigilant of the impact of fraud."
