Richard Brett: "Social media remains as popular as ever, accounting for almost half of the time people spent on screens in 2023."
Taylor Auerbach, Australian Idol finale, Gordon Ramsay, Golden Globes, Ian Heads dies aged 81
Fabulate, Born Bred Talent, Patrick Whitnall, and Dan Openshaw weigh in on the recently-released report.
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
Free-form ads combines multiple media types, including image and video.
"We'll take advice, but we have no plans to do that. I think you've got to be pretty cautious."
Meta has claimed criticism of its recent decision to exit news deals shows a "misunderstanding of how news content works on Facebook".
It's time we confronted the root of the problem - the ad format - and explored new ways of serving up brand...
45% of respondents plan to invest less time on X, and more time on Instagram and LinkedIn.
Vanessa Lyons said advertisers will lose the value that news brings to Meta’s platforms.
Junkee journalists Talecia Vescio and Ky Stewart discuss social issues and share their experiences of growing up queer in Australia.
Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
Meta, Prime Video staff face layoffs, Barbie, Nine, Kerry O’Brien, Dan Wootton, AFL boss Andrew Dillon
Australia has a chance to solidify its role as a global leader in shaping the dynamics between tech giants and the news...
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
Southern Cross, Network 10, Netflix, Google, Zachary Rolfe, The Summit, Australia’s Test series
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
Among the Australian brands and companies that have used the capability are Canva and OMG Content.
