Australia has a chance to solidify its role as a global leader in shaping the dynamics between tech giants and the news...
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
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The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
Among the Australian brands and companies that have used the capability are Canva and OMG Content.
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HypeAuditor predicts the Influencer Marketing market size will reach a staggering USD $22 billion by 2025.
The campaign features a TV spot premiering during the 66th Annual Grammy Awards in the US.
The appeal of TikTok comes in its snackable, short, and sharp format.
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
Clients include Specsavers, Australian Super, Monash University, Stockland and Bunnings.
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"Marketers need to continue to be vigilant of the impact of fraud."
