Matt Gudinski, Thinkerbell, Advertisers warily embrace AI, Twitter, Huw Edwards
SWAY specialists will also drive the influencer agenda at an industry level
"It's never been easier for creators on Snapchat to share all of their passions with their followers."
"We are enabling clients not only to scale these partnerships, which is notoriously difficult, but also to help establish longer-term relationships"
Twitter traffic sinks, The New York Times, BBC, Amanda Keller, Sam Pang
For a successful launch, people-powered channels are essential
Plus: The other major social networking app that Threads could be targeting
"This report gives brands the insights and confidence to get started in creating short form video.”
Evan Gershkovich, Australian Location Managers Guild, Warnie
The app has announced that subscribers will soon receive access to two new features
“After more than a million tweets sharing the tracks + artists we play, we have to say bye"
TikTok is seen as more than just a social platform – it's a link to culture and consumers
The research coincides with Reddit's presence at Cannes this year
Plus: What type of TikToker is Brett Armstrong?
Snapchat is leveraging the data shared with My AI to personalise advertising campaigns.
Broadcast Channel is a way creators can have a casual, quick way to keep followers up-to-date
Friesen also forecasted it would be the agency's "biggest year yet"
User behaviour shows that people visit TikTok with a discovery mindset
