Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
Are Media has pulled off an impressive first edition of the relaunch.
Meta, Prime Video staff face layoffs, Barbie, Nine, Kerry O’Brien, Dan Wootton, AFL boss Andrew Dillon
News Corp research revealed quality and customer service are stronger purchase drivers than rarity and exclusivity.
Booth joined the Broadsheet team in 2019 from Dentsu's The StoryLab and Carat.
Nicky Briger: "The power of the ELLE brand is extraordinary."
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
Bowra joins Are Media from the Seven Network where she was a marketing consultant.
Farmer is returning to his marketing and brand consultancy The Inside Out.
Mark Zagorski: "Our dual approach not only safeguards advertisers but also enhances media buying efficiency."
Southern Cross, Network 10, Netflix, Google, Zachary Rolfe, The Summit, Australia’s Test series
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
Media owners and agencies can view the incremental reach of BVOD audiences when added to web and app audiences.
Anthony De Ceglie and Sarah-Jane Tasker: "There is a lack of smart journalism that is free for Australians"
Amanda Upton: "There is an insatiable appetite for content about the pointy end of aviation."
Among the Australian brands and companies that have used the capability are Canva and OMG Content.
After famously rebranding to Meta, the tech giant has shifted its priorities to AI in line with overarching technology discourse.
The second Forbes Australia Women’s Summit will be held on Tuesday, March 26, at the Roslyn Packer Theatre, Sydney.
