“The real benefit is that your customers are able to shop right from the point of inspiration.”
"We understand that every marketer’s goal is to connect meaningfully with their audience."
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
"In order to better support the needs of our agency partners, we’ve restructured our local agency team."
The Magnite Streaming SSP will provide the tools to manage and optimise 9Now inventory across multiple demand sources.
"We are still talking about print and the physical printed paper when news is now a much more omni-channel concept.”
The move is part of Man of Many's broader strategy to host larger events following its partnership with NBC Universal to stage...
Meta, News Corp restructure, Google deal, Plan for Paramount, ABC multichannels
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"These things are designed to make creative production a lot more seamless, a lot more efficient for advertisers."
AiMCO council chair Tegan Boorman will lead the webinar.
She joined the company as chief revenue officer and will step up as CEO on 1 June.
"Snapchat has always been different to social media, giving our community fun and creative ways to stay connected with their real friends."
"What we're seeing in Australia is our users save ad content, because they are ideas and it's absolutely relevant. That's why we're...
Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year.
The live streams will be accompanied by news stories and profiles of the teams, clubs, and players in News Corp's metro and...
"It goes to show that when a magazine and a brand like Cosmo connects with the reader, that connection never goes away."
