Among APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024.
"Users are opting into our assets that we gamify, it's a bit of a no-brainer."
Plus: Keeping up with the AI evolution and preparing for the Paris Olympics.
Eadie joined Adobe in 2017 through the acquisition of TubeMogul, where he was chief marketing and strategy officer.
The study found that 94% use a device when commuting and 88% use their commute time to watch, listen to, or read...
"As a company, we've been rather coy for the longest time about calling out why we are different."
Chris Hackney: "Our focus is on empowering our customers to achieve remarkable outcomes with solutions that truly simplify their workflows and effort...
The event will feature panel discussions, an immersive gaming experience, and a keynote presentation by Digital Immersion co-founder Paco Albie.
The new Taboola and YouGov study polled decision-makers in advertising and marketing to understand their level of preparedness for cookie deprecation.
77% of AUNZ consumers said it was becoming difficult to verify whether the content they were consuming online was trustworthy.
AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.
Mel Silva: "We see a future where AI will supercharge the entire advertising lifecycle, from assembling your creative, to running your media,...
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
James Rose: "Her new role is a testament to her outstanding contributions and our commitment to maintaining this ethos as we continue...
The livestream is the newest addition to the BBC’s digital transformation, following the launch of the new BBC.com site and BBC app...
"I aim to position GumGum as the ultimate choice for advertisers and agencies navigating this dynamic terrain."
Panagos joins after almost two years with Amazon as an account executive at Twitch.
“Looking at advertisers, they have this level of vigilance around where the money is going, and how much return that is generating."
