The outdoor advertising and media company's creative and innovation hub, POLY, partnered with Scitech for the inaugural campaign.
The OMA and its members have donated more than $25.6 million in advertising space for ANZAC Day and Remembrance Day commemorations.
Proebstl will report to JOLT’s Victorian sales director, Tim Debenham.
The audiences in the network have a median salary of $250,000 and property prices are 3.7 times higher than Sydney’s median.
The Paris 2024 Digital Screen Network is set to reach more than 80% of adults.
JC3D uses forced perspective – an optical illusion technique that creates a 3D effect using framing and shadows.
"Whilst we – that’s a big assumption, I mean me – may wake up in the morning and we think about out-of-home...
The announcement was made at IAB and OMA’s Powering Digital Out of Home event.
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
"It’s about combining two broadcast channels to deliver maximum audience reach and campaign effectiveness."
The 15-strong team will be led by group sales director Chris Freel and executive group director - product strategy Bel Harper.
The inaugural Pyrmont site comes as a result of JCDecaux's contract with Sydney Trains.
Michael Provenzano: "We first helped supercharge the programmatic OOH marketplace more than a decade ago, and a lot has changed since."
The Woollahra offering is set to go live in April.
QMS' general manager, City of Sydney, said the numbers demonstrate why Sydney is a major event capital.
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
VMO recently welcomed Alexandra Thilthorpe as a senior account manager and promoted Rhianna Heatley to account manager.
