"In recent years, the last quarter has become a high-stakes game for marketers."
"Once installed in the coming weeks, the new screen at Emporium’s Swanston Street will rank among the most exciting external digital screens...
"OOH is a cost-effective channel for building reach among mass audiences and provides a platform for performance media to drive synergy."
Plus: Tender wins "set the business up to really shift market share going to 2025."
The Halo is the longest digital curved retail screen in the southern hemisphere, measuring 40 metres in length.
The location sees upwards of 200,000 vehicles daily.
"With Ben and Alice on board, we are extremely excited to continue providing our clients in Melbourne with the highest level of...
"This highly targeted messaging and media spend approach is all about building the appeal and attractiveness of a career in automotive."
The terms of the partnership provide Airtasker with $6m in oOh!media inventory in exchange for a 2-year $5m convertible note with a...
The new contract will see the OOH company put in charge of full digitisation for all station assets.
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the...
A dragon breathes fire on the billboard, with the creative changing to appear scorched.
The campaign shows the DOOH ad dispatched in the wrong size to make a point of the problem.
The appointment covers two shopping centre locations in Melbourne’s eastern suburbs as well as QMS’ first digital billboard in Tasmania.
"Bringing the two together will increase confidence in the medium, in turn generating greater investment into programmatic DOOH."
oOh! won the award for its collaboration with GALE Pacific to develop the sustainable material, Ecobanner.
A raft of recent agreements will expand QMS’ digital large format network in NSW by more than 40%.
oOh! and the National Gallery worked together "to bring Gutiŋarra Yunupiŋu's powerful artwork out of the gallery and into such a prominent...
