The campaign launched this week in Sydney, Melbourne and Brisbane.
APN Outdoor has submitted a revised proposal to acquire 100% of the Adshel businesses in ANZ.
Reach Builder is Adshel’s latest innovation, set to maximise the 1+ reach of Adshel Live campaigns.
JCDecaux said acquiring APN Outdoor would complement its existing assets in Australia.
Australia collected two awards in the Outdoor Lions category.
• ANZ shows tech-led consumer focus with Adshel Live takeover
Adshel Rail now dominates 90 stations in Australia’s two busiest urban centres.
'We have been very aggressive going after a number of new contracts.'
The new high-resolution audiovisual asset has multiple display uses for advertisers.
APN Outdoor retains the 16 panels it already operates for RMS and adds another 34.
Measuring over 70 metres long, the creative wraps four carriages.
The best creative from some of oOh!'s first half partnerships.
The outdoor campaign includes a combination of all digital LED billboards and flagship premium billboards.
'Revenue momentum continues to build following the company’s trading update at its AGM in April.'
James Warburton: 'One of my goals is to move APN Outdoor from an asset-led business to an audience-led business.'
oOh!media now represents 11 airports, 15 terminals and 18 lounges.
Unconfirmed reports indicate that both companies are offering close to half a billion dollars.
Creative Collection recognises the most creative and innovative out-of-home campaigns.
