It is expected that the transaction will formally complete in the last quarter of this calendar year.
"We have acted quickly to effect a significant turnaround of APN Outdoor"
The ACCC has been reviewing both acquisitions in the out-of-home advertising sector.
APN Outdoor has extended its existing contract with Sydney Airport in a new landmark deal.
• oOh!media released its half year results this week with revenue jumping 11%
It combines Adshel’s static Panorama format with the smart digital capability and technology of Adshel Live.
• Revenue of $192.0m, up 11% from the half year ended 30 June 2017 (1H17)
• They follow the launch in early July this year of Dn’A, a data and analytics innovation
Val Morgan Group has made three internal promotions.
The awards will recognise the best integrated campaigns across the oOh! Network.
Advertisers can use DART360 to identify their target audiences and locate hotspots.
APNO offers advertisers access to three of New Zealand’s busiest airports.
The two companies have worked together to create a custom microsite.
The Smartframe network consists of over 300 premium and small-format assets.
'The new VMO identity stands out with unmistakable character and universal appeal.'
An increasing number of brands are wanting a more holistic approach to outdoor advertising.
The relaunch of the magazine will be accompanied by the rollout of VMO’s digital screens.
• Ad revenues remain on track to set new financial year high
