O’Connor said it will be business as usual for the two companies during the integration planning phase.
Labelled Yarra Promenade, the site stands tall amongst the city skyline.
Screens will also offer better opportunities for advertisers with animation, video and static displays.
“Collective Media is another marquee piece in a key growth category in Australia."
• Sydney Airport has partnered with large-format outdoor innovators Wideopen Platform
• Bold advertising move pays off across Adshel’s network
APN Outdoor is the Official Outdoor Media Partner of the Invictus Games Sydney 2018.
Inaugural advertisers on The Victoria include Network Ten, Maserati, ANZ, 7/11 and Vodafone.
At the meeting 95.50% of APN Outdoor shareholders voted in favour of the takeover.
The Outdoor Media Association reports digital revenue has risen to just over half of total media revenue.
The campaign uses drive time data pulled from a short stretch of road running past key QMS digital billboards.
• New role will help bring oOh! and Adshel together under a unified strategy
• Research report Go Out With Us released
• New research shows the commute is valuable time to prime, engage and influence
• The organisation reaches more than 5.6 million Australians per fortnight via its network of high-tech SmartLite digital panels
The campaign landed at Flinders Street station with a high-impact special build.
• Outdoor and radio media delivered record July results
QMS Media has announced its financial results for the 12 months to June 30, 2018 (FY18).
