• The site is located in Hamilton, New Zealand, in the central suburb of Frankton
• The Our Green and Gold campaign tapped into the 2021 Summer Olympics
• The 12-week campaign includes audio, digital and Out Of Home advertising across Australia
• The industry saw a total increase of 24% in net media revenue in 2021
• New Zealand-based charities are eligible for free creative support and outdoor awareness campaign
• The partnership is an Australian Out of Home first
""We'll continue to improve our network of assets right across the spectrum."
• The relationship has spanned more than two decades
Reach audiences travelling along Pacific and Princes Highways, Homebush Bay Drive, King Georges Road
• Advertisers now have access to nine of VMO’s next-gen screens
• Digital OOH (DOOH) revenue accounts for 58.8% of total net media revenue year-to-date
• The launch partners will receive category exclusive first access to the new network
• It will introduce an accurate measurement for digital campaigns and a qualitative metric
• They also join members of the industry's audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure)
• "As a business, we remain focused on pushing the boundaries of what digital out of home can achieve."
• The VMO retail network is across 430 locations
800 panels under construction, full network live by April 2022
First images of QMS bus shelters, communication panels, kiosks and public toilets
