The super-sized digital billboard captures three lanes of inbound traffic heading towards the CBD.
The deal includes what will be the largest digital airport billboard.
In Australia, this was solely activated by QMS in Melbourne from 10th-16th December.
“This dynamic campaign is a prime example of a major brand relating to their consumers"
• APN Outdoor currently holds the rights to all external advertising at the Airport
“Movember is a great initiative so we’re pleased to have played an active role in supporting such a worthy cause. "
“We are blessed to have a depth of talent who will be vital to the success of the business moving forward"
• It is located at the gateway to the Mornington Peninsula
O’Connor said it will be business as usual for the two companies during the integration planning phase.
Labelled Yarra Promenade, the site stands tall amongst the city skyline.
Screens will also offer better opportunities for advertisers with animation, video and static displays.
“Collective Media is another marquee piece in a key growth category in Australia."