100% digital and full motion screen networks will launch across premium CBD locations
The premium new locations will be at Sydney’s Macquarie Centre and Brisbane’s The Myer Centre
The increase among people aged 30 to 50 was 76%
DCOOH provides the ability to dynamically optimise creative that can be personalised to the individual screen
Max Eburne, CCO at JCDecaux, said: "Gen Z simply don't see Out-of-Home as an intrusion"
"I look forward to working alongside the team to deliver market-leading results for our clients."
‘The challenge for the industry is to educate. This medium isn’t what it used to be’
"The partnership and artwork signify our commitment to supporting and amplifying Aboriginal and Torres Strait Islander culture"
"The diversity of industry expertise continues to strengthen our position as the representative voice for OOH"
"We have a strategic focus on growing our premium digital network’s coverage and scale in key markets"
The company also welcomed the appointments of Nydia Goh and Kheng Hian Ong, based in Singapore
VMO also unveiled its new identity and brand positioning at the event
"Full motion video effectively and efficiently captures audience attention in high dwell environments at scale"
"Outdoor Done Differently is a position that speaks true to our past and connects to our future"
"This new digital upgrade provides the ability to present relevant and timely information across a range of sites"
"The Metro North West line provides advertisers with access to one of Sydney’s primary population growth corridors"
"It's an exciting time to be in OOH"
Glynn's appointment is effective immediately
