SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the...
"Human beings don’t buy products, they buy the transformation the product promises."
"With more brands, more choices, new needs, and new influences, buyers are overwhelmed rather than spoilt for choice."
DDB Group Melbourne's ECD on why the industry is hungry for brilliant work that isn't just Cannes work, and why we'll soon...
"By focusing only on cutting underperforming channels rather than testing ways to improve them, we’ve seen clients leave up to 10% in...
"Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis."
"Our overall approach to the PR industry is outdated and unsustainable."
Angell is heading back to the UK this year. "For the first time in my life, I feel fear about being there....
"Though Gen Z is highly critical of corporations ... they want to feel like the brands they support are listening to them."
Mount explains the problems that occur when "the creative work is used to figure out what the brief really is."
Roxy Jacenko is feeling the consequences of the old adage "all publicity is good publicity."
The Olympics and Paralympics allow brands to associate with athletes and the fans who adore them.
"One of the best things that TrinityP3 did was to ask me for a one-pager - setting me up as a stakeholder...
In The Media PR's Oryana Angel explains how to pitch journalists stories connected to the budget, including why "coming in with ‘me...
From the cost-of-living crisis or the rise of the influencer economy, it’s clear that what audiences want from the Met and brands...
In our continued cost-of-living crunch, Bonza could - and should - have worked.
