"AI might be efficient, but humans are sceptical."
"We should be able to combine vision with pragmatism."
"In a time when digital can feel like a gamble, TV offers advertisers a safe bet."
Things have been hotting up in Cannes, and AI is the subject of all the sordid gossip-mongering.
"Customers expect businesses to ‘do good’ but don’t want them to be political or divisive."
"What does it look like to have a long-term campaign made up of fresh, boundary-pushing creative executions?"
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the...
"Human beings don’t buy products, they buy the transformation the product promises."
"With more brands, more choices, new needs, and new influences, buyers are overwhelmed rather than spoilt for choice."
DDB Group Melbourne's ECD on why the industry is hungry for brilliant work that isn't just Cannes work, and why we'll soon...
"By focusing only on cutting underperforming channels rather than testing ways to improve them, we’ve seen clients leave up to 10% in...
"Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis."
"Our overall approach to the PR industry is outdated and unsustainable."
Angell is heading back to the UK this year. "For the first time in my life, I feel fear about being there....
"Though Gen Z is highly critical of corporations ... they want to feel like the brands they support are listening to them."
Mount explains the problems that occur when "the creative work is used to figure out what the brief really is."
