'Chasing quick profits while losing clients isn’t a winning strategy.'
'The gaming-native CMO understands that brand love isn’t built on static marketing anymore.'
"For marketers in Australia, this case carries implications that extend far beyond borders, influencing how we plan, execute, and measure our campaigns...
'This shift indicates that Google is becoming more selective and precise about when to deploy AI-generated responses.'
'UGC is not a new concept – it’s been around since the early days of social media – but it is really...
"Despite the growing cost of living pressures, travel remains more essential than ever - with more than half of respondents saying travel...
"The choice between an independent agency and a holding company can make all the difference in a brand's success."
"It's easy to get swept up in the momentum of big ideas, but the real work begins when you have to execute...
"If reallocating a little of the media budget can deliver extraordinary results, we should be prepared to do it."
"There have been many moments where I had wished I had a bullet or two to fire back. And the reason for...
"While the industry has embraced many changes in the last two decades, our attitude towards working parents remains stuck."
"You simply can’t have effective positioning if you don’t have a strong personal brand."
"Connecting with fans should go beyond the excitement on the field or court."
The Digital Picnic CEO shares the key boundaries she uses to protect herself and her team.
"The evolution of sports fandom in Australia offers brands a unique opportunity to connect with a diverse and passionate audience."
"Curiosity and entrepreneurship often go hand-in-hand."
"The album release was the perfect example of the power of a distinctive media device in delivering disproportionate word of mouth for...
"In recent years, the last quarter has become a high-stakes game for marketers."
