A soft start to 2024 will shift with the market set for a strong second half.
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The global prDOOH network will initially be available at the top 15 worldwide airports, including Sydney Airport.
The agency will focus on strategic consumer PR, social media, influencer management, content, activations and events.
Rigby will manage Mediaweek‘s editorial output and report to group managing editor Danielle Long.
The fees are predicted to be over $1 million.