“Rather than adding more information, we challenge ourselves to reduce and strip it back. It leads to work that is visually striking...
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list...
"There is still an average six-and-a-half-year delay between the onset of symptoms and diagnosis of endometriosis in Australia."
"Tech integrations and platforms that can help us make decisions and influence outcomes will continue to change the game."
"Ahhh ahh, oh my god. Aaahhhhh, hot-hot-hot-hot!,” said Thinkerbell's chief creative, Tom Wenborn.
"I don't know what was cooler, seeing the wine on the shelf or seeing my face all over the store front!"
"The contrast of a market leading rate in poorly scribbled crayon really works to focus on what matters most to our customers."
"We’re proud to use this moment to cheer on the next generation of elite athletes and local sporting legends."
"This campaign demonstrates the power of collaboration for the public good."
"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
“Lynx has always been about empowering guys, and that means evolving alongside them."
"Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan."
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
"To work on an iconic brand whose purpose is all about fun is literally going to be a joy."
"We’ve loved unearthing the best sports stories Australia has never heard of.”
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
Matt Morgan: "Consumers reward brands that consistently fulfil their promises across every interaction with unwavering trust and loyalty."
Sportsbet, Gyna Fertility, and ThePhoenix.cau all faced the gavel.
