"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
“Lynx has always been about empowering guys, and that means evolving alongside them."
"Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan."
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
"To work on an iconic brand whose purpose is all about fun is literally going to be a joy."
"We’ve loved unearthing the best sports stories Australia has never heard of.”
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
Matt Morgan: "Consumers reward brands that consistently fulfil their promises across every interaction with unwavering trust and loyalty."
Sportsbet, Gyna Fertility, and ThePhoenix.cau all faced the gavel.
Elizabeth Cox: "We’ve deliberately taken a strong lead from research and customer voice and the subtle humour and quirks of what it...
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and...
The acquisition of JustEggs increases Seedtag's presence to a total of 17 markets.
Lauren Zappa: "We want to give people the tools to challenge gender stereotypes and to support brands that promote authentic, respectful, and...
Jenny Melhuish: "At its core this campaign celebrates the delight and diversity in our community."
Age Conte: "We’ve had our eye on the Mango team for several years."
Magda Szubanski: "The fact that Shaz is helping her fellow entre-prenuers… well I think that’s exactly the type of person she is!"
James Taylor: "For Aussie travellers affinity and authenticity are the superpowers of Influence."
Simon Hayes: "We’re proud to say it doesn’t get much more retail than this."
