Marketing Archives - Page 2

Carsales and bp partners to provide members with a fuel discount

Rafael Constantinou: 'This collaboration reflects our commitment to supporting Australians throughout their car ownership journey.'

Marketing

Emma Logan launches bespoke marketer consultancy

'The Emma Logan Project is about helping marketers become the kind of leaders who attract and retain top talent.'

Brands

Hobart’s MACq 01 Hotel unveils new campaign via Showpony

Danika Porter: 'This campaign solidifies MACq 01’s heroes the way this special property brings the very best of the Tasmanian experience to...

Marketing

IAG Chief Customer and Marketing Officer Michelle Klein discusses ‘doing the basics brilliantly’ in the insurance category

Dubois and Klein also discussed transparently and authentically showing up for consumers, referencing NRMA Insurance’s broadcast partnership with Nine of the Olympic...

Marketing

StackAdapt appoints new director of marketing in APAC

Liam McCarten: 'We've made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and...

Marketing

Andrea Van Unen-Smith appointed chief marketing officer of Senetas

Andrew Wilson: 'Her proven ability to develop and implement strategic marketing and communication initiatives will be critical as we continue to bring...

Tracksuit and Ideally founders + New + Improved Ventures

Marketing

Tracksuit and Ideally team launch martech startup New + Improved Ventures

Simon Pound: 'We’re excited to be going deeper into partnership with this team to help make some more great companies, with some...

Marketing

Marketers are ’embracing messiness’ and taking risks: We Are Social’s Think Forward 2025 report

Suzie Shaw: 'These trends reveal not just the challenges but the profound opportunities for brands to step up.'

Marketing

TikTok and WARC paper reveals how brands can achieve positive business effects

Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection...

Marketing

IAB unveils plans for 2025 in annual report

Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is...

Marketing

IAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns

Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'

MINI Australia announces Meg Mac as ambassador for the iconic MINI Cooper

Brands

Mini names Meg Mac as brand ambassador

Nikesh Gohil: 'Meg Mac's artistic integrity and deep-rooted values align perfectly with the Mini Cooper's strong legacy.'

TrinityP3 - Anton Buchner, Dr Kate Gunby, Adrian Treahy

Marketing

TrinityP3 promotes Anton Buchner as Dr Kate Gunby and Adrian Treahy join the consultancy

The appointments are in response to the rising demand for advanced data, analytics, and ad tech expertise.

Marketing

Rebecca Darley resigns from Domain Group and joins TPG Telecom as group chief marketing officer

Darley's appointment at TPG follows the decision of current chief marketing officer, John Casey, to step back from the role.

Agencies

Technographics: The Growth Distillery reveals how tech use influences shopping habits

How marketers can use technology to better predict buying behaviour than age or gender.

Audio

Fiveaa brand refresh: David & Will first up, now Rowey & Timmy G’s turn

Nova Entertainment’s ACRA-winning marketing team unleash next elements in Fiveaa campaign.

Marketing

Phil Ely and Dr. Shannon Bosshard: Are we expecting too much from Market Mix Modelling?

'Creative planners need to consider the story the numbers tell as much as media planners need to care deeply about how people...

Marketing

‘We’re all leaning in’: John Sintras on Mutinex’s growth and ‘taking nothing for granted’ in its roadmap over the next 12 months

'It's a very fast-moving company with no bureaucracy. Often hectic. Often too much to do, but that's what's so exciting about it.'

Mediaweek

Marketing page 2

Carsales and bp partners to provide members with a fuel discount

Emma Logan launches bespoke marketer consultancy

Hobart’s MACq 01 Hotel unveils new campaign via Showpony

IAG Chief Customer and Marketing Officer Michelle Klein discusses ‘doing the basics brilliantly’ in the insurance category

StackAdapt appoints new director of marketing in APAC

Andrea Van Unen-Smith appointed chief marketing officer of Senetas

Tracksuit and Ideally team launch martech startup New + Improved Ventures

Marketers are ’embracing messiness’ and taking risks: We Are Social’s Think Forward 2025 report

TikTok and WARC paper reveals how brands can achieve positive business effects

IAB unveils plans for 2025 in annual report

IAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns

Mini names Meg Mac as brand ambassador

TrinityP3 promotes Anton Buchner as Dr Kate Gunby and Adrian Treahy join the consultancy

Rebecca Darley resigns from Domain Group and joins TPG Telecom as group chief marketing officer

Technographics: The Growth Distillery reveals how tech use influences shopping habits

Fiveaa brand refresh: David & Will first up, now Rowey & Timmy G’s turn

Phil Ely and Dr. Shannon Bosshard: Are we expecting too much from Market Mix Modelling?

‘We’re all leaning in’: John Sintras on Mutinex’s growth and ‘taking nothing for granted’ in its roadmap over the next 12 months