Marketing Archives - Page 2

I’m A Celebrity… Get Me Out Of Here! campaign draws in big numbers for premiere

Andreana Walton: 'Our strategy was to take the fun to our viewers, wherever they were spending their time.'

ADMA names Sarah Waladan as head of regulatory and advocacy

Andrea Martens: 'Sarah’s appointment reflects ADMA’s focus on ensuring the industry moves towards more responsible marketing practices.'

Marketing

Yahoo DSP launches new partnerships at CES 2025

Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing...

Marketing

Year of Brat, royal photoshop fail, holding space for Wicked and the Bumble fumble: The best and worst pop culture marketing moments of 2024

The discourse surrounding popular culture and marketing rose to new heights this year.

Marketing

IAS releases Quality Attention Optimisation product and Social Attention measurement

Srishti Gupta: 'Quality Attention Optimisation brings a new, simple way for advertisers to action insights from their measurement scores to boost their results.'

Michael Petersen, Melissa Roberts, Phil McDonald, Jacquie Alley and Steve Fagan

Marketing

IMAA welcomes new board member as It expands education initiatives for 2025

Jackie Alley: 'As an organisation, we remain dedicated to futureproofing the national indie media agency industry and investing in the next generation...

Marketing

BMW’s thrill-seeking ad hits a roadblock over safety breaches

Ad Standards found the ad promoted unsafe driving, breaching the FCAI Code.

Marketing

WPP and UMG partner to deliver music and entertainment solutions for global brands

Stephan Pretorius: 'This partnership with UMG will allow us to leverage emerging technologies and data insights to create truly innovative music-driven campaigns...

Brands

Netflix’s Squid Game takes over Sydney Harbour ahead of season two premiere

A convoy guards escort the towering Young-hee - the infamous doll from ‘Red Light, Green Light’— to her new home at Luna...

Marketing

Carsales and bp partners to provide members with a fuel discount

Rafael Constantinou: 'This collaboration reflects our commitment to supporting Australians throughout their car ownership journey.'

Marketing

Emma Logan launches bespoke marketer consultancy

'The Emma Logan Project is about helping marketers become the kind of leaders who attract and retain top talent.'

Brands

Hobart’s MACq 01 Hotel unveils new campaign via Showpony

Danika Porter: 'This campaign solidifies MACq 01’s heroes the way this special property brings the very best of the Tasmanian experience to...

Marketing

IAG Chief Customer and Marketing Officer Michelle Klein discusses ‘doing the basics brilliantly’ in the insurance category

Dubois and Klein also discussed transparently and authentically showing up for consumers, referencing NRMA Insurance’s broadcast partnership with Nine of the Olympic...

Marketing

Mediaweek

Marketing page 2

I’m A Celebrity… Get Me Out Of Here! campaign draws in big numbers for premiere

ADMA names Sarah Waladan as head of regulatory and advocacy

Yahoo DSP launches new partnerships at CES 2025

Year of Brat, royal photoshop fail, holding space for Wicked and the Bumble fumble: The best and worst pop culture marketing moments of 2024

IAS releases Quality Attention Optimisation product and Social Attention measurement

IMAA welcomes new board member as It expands education initiatives for 2025

BMW’s thrill-seeking ad hits a roadblock over safety breaches

WPP and UMG partner to deliver music and entertainment solutions for global brands

Netflix’s Squid Game takes over Sydney Harbour ahead of season two premiere

Carsales and bp partners to provide members with a fuel discount

Emma Logan launches bespoke marketer consultancy

Hobart’s MACq 01 Hotel unveils new campaign via Showpony

IAG Chief Customer and Marketing Officer Michelle Klein discusses ‘doing the basics brilliantly’ in the insurance category

StackAdapt appoints new director of marketing in APAC

Andrea Van Unen-Smith appointed chief marketing officer of Senetas

Tracksuit and Ideally team launch martech startup New + Improved Ventures

Marketers are ’embracing messiness’ and taking risks: We Are Social’s Think Forward 2025 report

TikTok and WARC paper reveals how brands can achieve positive business effects