Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
The campaign will run across paid, social, influencer, owned, in-app and feature in earned media.
"If you want to get a quality profitable outcome, you need to invest in good-quality media."
Matt Chandler: "We wanted to tell a very simple story, beautifully."
According to YouGov 21% of Australian audiences admit to watching Netflix while in the restroom.
"It's classic brand building.”
"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."
The campaign aims to resonate across major sports like MMA, NRL, AFL, Cricket, and Rugby.
"A fierce advocate and champion for the Australian music ecosystem."
The move comes at a time where discussions surrounding greenwashing in the advertising industry have been intensifying.
"A fun step into co-ownership of brands and product design for Thinkerbell."
"Vital to our vision as a means to continually provoke and challenge our thinking."
"Alongside music entertainers and cultural trailblazers, athletes drive the creator economy."
"We’re aiming to engage sports organisations, coaches, businesses and all levels of government to make the change needed."
Super Bowl LVIII advertisers are spending an average of $7 million for a 30-second spot.
"When we saw the line-up of incredible musicians and artists making their way to Aussie stages this year, we knew we had...
"This latest campaign helps us reinforce our position as a challenger brand."
New roles at NIQ for Megan Treston and Pete Sheridan
