The campaign aims to resonate across major sports like MMA, NRL, AFL, Cricket, and Rugby.
"A fierce advocate and champion for the Australian music ecosystem."
The move comes at a time where discussions surrounding greenwashing in the advertising industry have been intensifying.
"A fun step into co-ownership of brands and product design for Thinkerbell."
"Vital to our vision as a means to continually provoke and challenge our thinking."
"Alongside music entertainers and cultural trailblazers, athletes drive the creator economy."
"We’re aiming to engage sports organisations, coaches, businesses and all levels of government to make the change needed."
Super Bowl LVIII advertisers are spending an average of $7 million for a 30-second spot.
"When we saw the line-up of incredible musicians and artists making their way to Aussie stages this year, we knew we had...
"This latest campaign helps us reinforce our position as a challenger brand."
New roles at NIQ for Megan Treston and Pete Sheridan
“The automotive industry is at the cusp of a remarkable transformation."
McKenny replaces Angie Tutt who was senior director, head of marketing at the Lego Group for six years.
"Showing that a hard earned thirst doesn’t just take brawn, it also takes skill."
The campaign comes via Compare the Market's in-house agency, lead by CMO Andrew Holt.
Meat & Livestock Australia's (MLA) 'Generation Gap' Summer Lamb campaign was launched earlier this month, January 2024.
"The natural next step was to continue that GO BIG feeling beyond the booking moment."
Adam Wise: “There's a lot of emotion built into the campaign."
