Tony Hale: "Amid today's advances in technology, a lot goes into ensuring a marketing campaign is effective."
Matthew Stoddart: "Another fantastical and memorable chapter to add to the story."
"We were looking for a unique and quintessentially Aussie way to launch Kia’s most Australian product ever."
"She’s able to contrast the disappointment of being the ‘least favourite child’ with the joy of being an Uber One member."
Vandita Pandey: "We have huge plans for 2024 here in Australia."
Karen Coleman: "Launching into a new market takes a range of capabilities."
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
The campaign will run across paid, social, influencer, owned, in-app and feature in earned media.
"If you want to get a quality profitable outcome, you need to invest in good-quality media."
Matt Chandler: "We wanted to tell a very simple story, beautifully."
According to YouGov 21% of Australian audiences admit to watching Netflix while in the restroom.
"It's classic brand building.”
"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."
The campaign aims to resonate across major sports like MMA, NRL, AFL, Cricket, and Rugby.
"A fierce advocate and champion for the Australian music ecosystem."
The move comes at a time where discussions surrounding greenwashing in the advertising industry have been intensifying.
"A fun step into co-ownership of brands and product design for Thinkerbell."
"Vital to our vision as a means to continually provoke and challenge our thinking."
