"There is a stereotype that if you eat frozen meals, you’re lazy or a loner. In reality, you’re anything but."
"Four’N Twenty is famous for its pies, and we are famous for our chicken, and in my book, that makes this the...
"I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."
Nina East: "We set out to make a confronting campaign that would make a difference."
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand...
"They just need to be spoken to the right way and enticed into spending in various ways.”
“86% of consumers see themselves as 'good'. If this is true, how are takeaway coffee cups still a thing in this country?”
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
"In this challenging market, I think a lot of people out there underestimate the role of marketing as a critical driver of growth...
According to Pollinate research, most Australians found their bank lacked a human touch.
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland...
Fiona King: "We thought there was no better way to continue the brand journey than placing [Mike] in another awkward scene."
"There is not one silver bullet when looking to reduce carbon emissions."
Rich Maddocks: "We think we’ve hit on an area that’s not only entertaining but also incredibly relatable."
"They weren’t just looking for an ad campaign. Sure, that was part of the requirement ... but we needed a bigger positioning...
The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney,...
"It’s the first of many exciting updates we are making to address our community’s needs."
