TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
"One way Danny stood apart from other researchers is that his work was driven by a desire not merely to contribute to...
“Creative problems are the creativity itself, and the ability to come up with new things. It's the opposite of using a formula.”
The idea came after the team experienced kangaroo hazards firsthand on film sets.
Starcom's COO argues that the rise of AI should prompt a greater emphasis on curiosity.
"Our investors, including Natalie [Portman], don't get anything special ... they all have to buy tickets for our games, they need to...
"What I realised after the last Summit was I almost did a disservice to the 1,600 women in the room, not to...
Marketers and brands should be running to embrace the lessons, and learn from the consumer behaviours, attached to the rise of run...
"We now have people working in departments who don’t identify as ‘marketers’ and don’t recognise their role in ‘marketing’ ... and we...
It's time we confronted the root of the problem - the ad format - and explored new ways of serving up brand...
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
Claims of progress towards a net-zero emissions goal have almost no influence on purchasing behaviour, according to a Porter Novelli and Quantum...
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a...
Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one...
Lauren Joyce: "In all their sugary pink glory, what they represent is a moment to converse. To stop, grab a cup of...
"I'm not sure what they're doing with the role. I'm not sure whether they're replacing or restructuring."
"I think we're better at building cultures that attract great creative people.”
