2GB starts the year on top, dips for WSFM.
Full results for the first GfK Radio Ratings Survey of the year.
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
Avid will measure the impact of brand awareness, brand consideration, brand preference, and action intent.
Claims of progress towards a net-zero emissions goal have almost no influence on purchasing behaviour, according to a Porter Novelli and Quantum...
One contestant got a fast pass to the top six on Australian Idol.
Lauren Dulhunty also told Mediaweek: "I would love to see data cleanrooms become the norm, and almost be baked into everything that...
The Swans won by 22 points against Melbourne.
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
The GMP aims to help clients eliminate the least sustainable inventory from media buys.
Tane's troubles esaclate on Home & Away.
The platform provides advertisers with enhanced granularity, transparency, and control over targeting tactics.
Raymond put his plan into motion on Australian Survivor.
The AI-driven site measurement and optimisation solution will be available globally beginning in Q2 2024.
Jane Waterhouse: "Ultimately this gives more time to creatives to be creative and less time spent on operationalising creative.”
A contestant was sent home on Australian Survivor.
One contestant got a fast pass to the top eight on Australian Idol.
The survey found most Gen Zs have discarded the “life blueprint” of their predecessors.
