Media owners and agencies can view the incremental reach of BVOD audiences when added to web and app audiences.
"Companies are going to be taking a long, hard look at where they stand against the market."
Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
Six more contestants perform on Australian Idol
Seven brings audiences the Repco Supercars Championship
Renata Yannoulis: "These edges specifically point to a broader story of survivalism in a rapidly changing and increasingly chaotic world."
The judges are disappointed on Australian Idol
The report showed total advertising expenditure increased 3.7% year-on-year.
Three back-to-back episodes of Home & Away headlined Seven’s night
MAFS tops the night
Ipsos iris data reported travel content had the highest audience in January.
67% of Australians believe that "Australia needs a strong leader to take the country back from the rich and powerful".
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
Seven’s Australian Idol reaches 1.5 million
Four Corners investigated the tactics used by supermarkets to keep prices high
MAFS' most chaotic Bride enters the experiment
MAFS airs second Commitment Ceremony of the year
An exclusive webinar this week will give attendees "a solid starting point for understanding how the media year will play out.”
