Bill Bailey's Wild West Australia tops prime-time entertainment
This partnership will allow advertisers to combine their first-party data with Meta’s ads data.
61% of marketers are optimistic despite economic worries, lists WARC.
Taronga: Who's Who in the Zoo a win for Nine.
Two additional modules are slated for release in 2024.
YouGov's findings highlight the top brands in Australian Christmas advertising this year.
Audiences tune in to a repeat of Border Security
Matthew Jorgensen: "Brands are challenged to foster a more harmonious relationship between commerce and caring"
Professor Richard Scolyer on Australian Story
"The industry will once again have to come together collaboratively in 2024 to make a difference"
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
ABC's Annika tops prime-time entertainment
Nine aired The Santa Clause
A Current Affair saw 485,000 tune in
RBT tops prime time entertainment
InfoSum capabilities will be integrated into Omni and will enable privacy-safe utilisation of data across the entire marketing workflow
A repeat of Hard Quiz tops prime time entertainment
Travel Guides dominate prime time entertainment
