Darren Woolley: 'For real change to occur this needs to be an ongoing effort by everyone from the board, C-Suite and shareholders...
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay...
Karen Halligan: 'BVOD and broadcast TV continues to reach a vast majority of the national population each week, with BVOD viewing particularly...
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
The lack of knowledge proves to be a major challenge for brands and agencies trying to build trust in digital advertising.
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
The shock report claimed brands have unknowingly served ads on websites featuring explicit and illegal content.
Mamamia Out Loud and Shameless remained firm in the top five.
Jane Ractliffe: 'The increasing spend on video/streaming sites has shifted the landscape significantly.'
Juliette Aiken: 'APAC leads in growth and SMS engagement. The next step is maximising ROI through automation and multi-channel adoption.'
Giovanni Gardelli: 'Transparency is critical to reinforce trust and drive better outcomes for advertisers.'
Industry execs share their thoughts on the state of data privacy and what still needs to be done.
Kelly MacLean: 'We believe this is the future of advertising, where advanced AI works in harmony with human expertise to drive business...
Among the platforms, X was the most engaging, with the highest platform share of 962,000 mentions.
Michelle Levine: 'Australians are holding brands to higher standards.'
The match brought in a national Total TV reach of 2.05 million and won all key demos.
Sofia Hernandez: 'In 2024, we saw brands push creative limits, lean into trends, and connect with their communities in powerful ways, but...
The coverage on both networks attracted a national Total TV reach of 3.76 million.
