The publication reported that the entertainment company spent $7.2 billion in 2022
‘Television is great on its own, but even more valuable in the mix making other mediums more effective’
The figures were made available as a result of industry collaboration between IAB Australia and CRA
All categories saw year-on-year growth
WARC found it is becoming harder for content-creating publishers to remain competitive against data-rich performance channels
Dove’s campaign ran for four weeks and saw BVOD deliver a 28% incremental unique reach on top of the linear viewing reach
ThinkTV CEO: "Total TV had a solid year, despite the last six months reflecting broader macro-economic conditions"
SMI’s Jane Ractliffe: ‘In the past 10 years the value of the ad market has grown by a remarkable 39.4%’
Brittain is a strategic advisor to CMOs, focused on enabling enterprise-wide marketing effectiveness capability
Hickey also spoke about how influencer advertising is taking over traditional formats
The overall forecast revealed traditional media is resilient through economic uncertainty but that social media stalled
The industry reached $3.455 billion, an increase of 6.5% in 2021
The joint study revealed that 15.3% of their advertising spend is wasted on inventory that generates no value
The new report also found the industry is responsible for supporting over 450,000 jobs
Of the CMOs interviewed globally, over 2 in 5 (45%) are financially preparing for tough times ahead
Advertisers increased their media investment in September, with total ad spend growing 6.6% to $774.9 million
•Digital ad waste sits at 40 per cent of audited spend
• Optus dropped ad spend from almost $55,000 on 21 September to under $5,000 on 22 September
