"This campaign demonstrates the power of collaboration for the public good."
"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
“Lynx has always been about empowering guys, and that means evolving alongside them."
"Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan."
This week's contributing leaders are Hannah Tarpey from Mother London, Pablo González de la Peña from Song, London) and DDB Melbourne's Psembi...
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
"To work on an iconic brand whose purpose is all about fun is literally going to be a joy."
"We’ve loved unearthing the best sports stories Australia has never heard of.”
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
Elizabeth Cox: "We’ve deliberately taken a strong lead from research and customer voice and the subtle humour and quirks of what it...
Jenny Melhuish: "At its core this campaign celebrates the delight and diversity in our community."
Magda Szubanski: "The fact that Shaz is helping her fellow entre-prenuers… well I think that’s exactly the type of person she is!"
Simon Hayes: "We’re proud to say it doesn’t get much more retail than this."
Loni Stark: "Adobe Content Hub jumpstarts this process by providing a user-friendly interface for any individual to find and remix brand relevant...
The videos were filmed at McRae's concerts in Spain and Portugal, bringing together creators who documented their travels and the concert atmosphere.
“Dove has always stood for real beauty, and our commitment to never using AI in our ads underscores our dedication to authenticity."
Customers taking on the Big Burrito combo challenge can enter to win a grand prize: a burial plot in a cemetery.
Kate Richardson: "The cost-of-living crisis has impacted households across Australia, so we wanted to bring some positivity back to the weekly grocery...
