Kargo will present the chance to connect with the Fetch audience through targeted programmatic or direct advertising campaigns
"Many marketers and their agencies are missing a significant opportunity to engage an audience beyond an immediate transaction."
Jane Waterhouse: "Ultimately this gives more time to creatives to be creative and less time spent on operationalising creative.”
Approximately six million Australians identify as creators, and 19% identify as influencers.
The agreement saw 10 agree to post 6000 clips on Facebook every year
"9.6 million people is not a figure to be ignored when you’re considering your media plans and campaigns"
Meta said the move aimed "to better align our investments to our products and services people value the most.”
"Great leaders, teams, and cultures aren't just born; they're made."
Gambling ad ban, OpenAI, Craig Hutchison, iHeartMedia, Paramount, Q+A
Questions remain around ARN and Anchorage Capital plan for Triple M, Hit, LiSTNR: Is it ‘executable’
Brent Scrimshaw: "As we look to H2 of FY24 we continue to be optimistic about the performance of our healthcare and consumer...
"Companies are going to be taking a long, hard look at where they stand against the market."
Kargo originally launched CORE in APAC for video and has now expanded the offering.
The radio company has also recommitted to its takeover of competitor Southern Cross Austero, flagging that it hopes to execute a binding...
Sneesby continued that cost-cutting measures were working, and thanked "all of our people for their focus on efficiencies and willingness to embrace...
Funds From Operations were up 5.2% on the previous year to $1.094.2 billion.
MFA EX 2024 will take place in Melbourne on Thurs 5 Sept at The Timber Yard, and Sydney on Thurs 19 Sept...
Barry will return to Australia after working for Pubmatic in New York
