‘My first concerns about creativity being smothered by Covid are unfounded’
• The product allows consumers to complete a purchase within video advertising, without leaving the video
• News Corp is launching Customer Match and the new Customer Data Platform
• The research was conducted by Powered and FiftyFive5
• The agency will manage an international communications program
• Alice Hughes was appointed addressable lead, Blake Moseley promoted to global head of addressable product
• Media partners have a unique opportunity to solve a live client business challenge
• The findings provide a powerful reminder of the influence of ads on consumer behaviour
• The renowned event will run from Tuesday, May 3 to Friday, May 13
• The new vertical will guide readers on how they can be champions of change
• The program is offered free of charge in an online format
• The National Virtual Masterclass will be held Thursday, 5 May
• The partnership will make it easier to plan, target, derive insights and measure campaigns
Ad demand lifts 2.8% in March, Digital Audio and Cinema big growers
Australia's best and brightest celebrated in the first monthly Mediaweek Agency Hot List
Key to success for indie sales agency was collection of premium media assets and having a great head of sales
• The creative agency will create a platform and campaign for the iconic brand
Last week Mastercard hosted a Legends and Leaders SXSW event with Adrianne Nixon the MC
