As SCA looks to cut $10m in costs can it continue to be ‘Proudly National, Fiercely Local’?
Plus: SCA’s annualised cost base to be reduced by more than $15 million
Existing ratings methodologies are struggling to keep pace with the shift to digital streaming platforms
Below is a breakdown of what to expect from Foxtel over the next 12 months
Toby Dewar: "We're taking the lead and raising the standard of practice across the industry"
The service is anticipated to be available to clients from 1 December 2023
Google antitrust trial, Eureka, Hughesy and Kate, Rugby World Cup
Plus: How Val Morgan is bringing the power of NEOs to cinema advertising
Industry data shows 78% of consumers prefer brands offering personalised experiences
The move will not only be a first for Paramount globally, but also a first for the Australian market
Rod Prosser: “The industry is shifting towards an outcome-based approach"
"Generative AI is an unmissable, unstoppable force that should be harnessed, not avoided"
Mediaweek’s on the ground coverage from THE PENN DISTRICT, New York
"We think differently, and we provide excellent service"
"Launching Nielsen ONE Content and Ads globally helps us power a better media future"
Where will Kyle & Jackie, Jonesy & Amanda and Christian, Jack & Patts end up?
"Discovery can only happen looking wider than your current horizon"
